Infographic

Progress

Featured below is the progress design to the infographic.

The infographic was designed to explain the processes and the functionalities of the greenhouse. Which provides anyone who is either interested in the container or in the process of the growth, of the fresh produce, with additional information and an easy to understand diagram. Therefore, the infographic below is the final design, which incorporates both the image and text.

Third Meet Up

On the 29th April 2016, Francois and I met up again. This meet was to speak about the finalised designs, the progress on the infographic, and the designs of the packaging and stickers.

The discussion about the infographic was to ensure that I was on the right track and that Francois was happy with the look and feel. Francois was happy, which encouraged me to finish it up as soon as I possibly could. 

After the discussion of the infographic, the focus moved to sticker design and packaging. The idea behind the sticker design, and the packaging is that it would provide the consumer with enough detail as to where the fresh produce was grown and by whom. The sticker is designed as a sealing mechanism to keep the fresh produce wrapped up in brown paper when given to consumers. However, the sticker and brown paper concept doesn't work on larger scales, that is why the packaging was needed to. With the packaging, more fresh produce could be packaged and transported easily satisfying a larger target audience. That way the farmers who grow this fresh produce in the containers can cater to all markets.

Documented notes

Container and Label Designs

The Final Designs

Showcased below are the final container designs:

Showcased below are the final label designs:

Both my lecturer and my engineer approved of and were happy with the final design. Therefore the design on the outside of the container, along with the food labels were completed. 

Second Meet Up

On the 21st April 2016 I organised this meet up to clarify what exactly Francois needed for the infographic and to show him my designs of the logo, the container and the label.

For the infographic, I received a diagrammatical image portraying the functions of the container, which I then needed to use in order to design the infographic. Before the meeting I sketched up a basic image to see if I was on the right track, however, I needed to clarify with Francois how he wanted me to take the image, he sent me, and portray it in a more understandable manner.

Sketched image

This is the image I received:

Container Diagram

Once I had managed to clarify Francois's needs and establish a direction, the infographic just needed to be designed. 

The infographic was my biggest concern, so after our discussion I showed Francois the designs of the logo, container and label. He was happy with the progress that I had achieved so far. He also informed me that they would be focusing on 3 produces that would be grown in the container, being lettuce, spinach and tomato. Therefore I had to design accordingly and ensure that my deliverables would would cater for those 3 produces. 

Container and Label Progress

Before the logo design was finalised, I attempted crafting the container and the label design. Below showcases these attempts.

Container design attempt

Label design attempt

In the above attempts, the first logo designed was used, as that is what I originally had to work with. These attempts were to create an understanding, particularly for myself, of the layout, imagery and typography that I wanted to incorporate within my designs. They also provided my lecture and my engineer with an idea of what I was trying to achieve. 

Feedback and suggestions from my lecturer: that using photographs in my logo design, I should use photographs throughout the rest of the designs. The circular design of the icons used in the logo should encapsulate a strong brand image and thus should be carried throughout the design, whereby the focus is on the grown produce (the lettuce, spinach or tomato).

For the container design, my lecturer suggested a white background and incorporating the cardboard texture to the basic layout I created. She liked the design and layout of the label.

After meeting up with my lecture and showing her the above designs, the container and label designs progressed to the ones that are shown below:

Container improvements

Label progression

I tried to use the white background in the design of the container but wasn't 100% happy with the design. So I had to go back to the drawing board. However, I was 99% happy with the design of label. All that was left was some fine tuning.

Feedback and suggestions from my lecturer: However, when I showed these designs to my lecturer she suggested either a full caps or sentence case heading but not the lower caps. 

Logo Design

Imbewu Lethemba, Seed of Hope

Final logo design

Taking my lecturer's suggestions into consideration, the final design of the logo can be seen above. Therefore the progress of the logo design represented below, side-by-side, showcases the differences along with the improvements between the last design and the final design.

Both my lecturer and my engineer approved of and were happy with the final design. This meant that I could progress onto the other deliverables required from me.

Logo Progress

Below is the idea drafting, the concept sketching, and the progress of the development of the logo for the branding of the container.

Drafting ideas for the logo

In order to see the off black logo on the background of the blog, I have given it a white background to standout. 

The above logos are just the different designs to get an idea of what look I would like to achieve and of course what my client prefers.

Feedback and suggestions from my lecturer: that I should photograph the icons/images (rosemary, the seed/bean and the root) for the logo and instead of using a white background use cardboard to add texture to the clean style design. As the name of the container is in Zulu, my lecturer suggested to put the english translation next to the Zulu name so that other people can understand the branding too.