Container and Label Progress

Before the logo design was finalised, I attempted crafting the container and the label design. Below showcases these attempts.

Container design attempt

Label design attempt

In the above attempts, the first logo designed was used, as that is what I originally had to work with. These attempts were to create an understanding, particularly for myself, of the layout, imagery and typography that I wanted to incorporate within my designs. They also provided my lecture and my engineer with an idea of what I was trying to achieve. 

Feedback and suggestions from my lecturer: that using photographs in my logo design, I should use photographs throughout the rest of the designs. The circular design of the icons used in the logo should encapsulate a strong brand image and thus should be carried throughout the design, whereby the focus is on the grown produce (the lettuce, spinach or tomato).

For the container design, my lecturer suggested a white background and incorporating the cardboard texture to the basic layout I created. She liked the design and layout of the label.

After meeting up with my lecture and showing her the above designs, the container and label designs progressed to the ones that are shown below:

Container improvements

Label progression

I tried to use the white background in the design of the container but wasn't 100% happy with the design. So I had to go back to the drawing board. However, I was 99% happy with the design of label. All that was left was some fine tuning.

Feedback and suggestions from my lecturer: However, when I showed these designs to my lecturer she suggested either a full caps or sentence case heading but not the lower caps.